悠米兔陶瓷發(fā)布《2025 家居陶瓷消費(fèi)趨勢報(bào)告》 **行業(yè)審

近日，國內(nèi)**陶瓷品牌悠米兔正式發(fā)布《2025 家居陶瓷消費(fèi)趨勢報(bào)告》（以下簡稱《報(bào)告》）。該《報(bào)告》基于品牌對(duì)全國數(shù)萬名消費(fèi)者的調(diào)研數(shù)據(jù)，結(jié)合行業(yè)**的深度分析，***解讀了 2025 年家居陶瓷消費(fèi)市場的***趨勢，為行業(yè)發(fā)展提供了極具價(jià)值的參考，也進(jìn)一步鞏固了悠米兔在行業(yè)審美**方面的地位。《報(bào)告》指出，2025 年家居陶瓷消費(fèi)市場呈現(xiàn)出三大***趨勢。首先是 “多元風(fēng)格融合化” 趨勢。消費(fèi)者不再局限于單一的風(fēng)格選擇，而是更傾向于將不同風(fēng)格的陶瓷產(chǎn)品進(jìn)行混搭，以打造個(gè)性化的家居空間。例如，在茶點(diǎn)場景中，消費(fèi)者會(huì)將日式侘寂風(fēng)的陶瓷盤與北歐輕奢風(fēng)的咖啡杯搭配使用，通過風(fēng)格的碰撞展現(xiàn)獨(dú)特的審美品味。悠米兔的 “風(fēng)格混搭禮盒” 正是基于這一趨勢推出的，滿足了消費(fèi)者對(duì)多元風(fēng)格融合的需求。其次是 “功能與美學(xué)并重化” 趨勢。消費(fèi)者在選擇陶瓷產(chǎn)品時(shí)，不僅關(guān)注其美觀性，更注重產(chǎn)品的實(shí)用性與功能性。以茶點(diǎn)陶瓷餐具為例，消費(fèi)者希望餐具既具有高顏值的外觀設(shè)計(jì)，又能滿足耐高溫、易清洗、防滑等實(shí)用需求。悠米兔的陶瓷產(chǎn)品采用高溫?zé)乒に?，釉下彩技術(shù)，不僅保證了產(chǎn)品的美觀度，更確保了其安全性與耐用性，完美契合了這一趨勢。第三是 “場景化消費(fèi)精細(xì)化” 趨勢。隨著人們生活品質(zhì)的提升，陶瓷消費(fèi)場景日益精細(xì)化，從日常的三餐飲食到茶點(diǎn)時(shí)光、節(jié)日聚會(huì)等特定場景，都有了對(duì)應(yīng)的陶瓷產(chǎn)品需求。悠米兔的 “瓷韻茶點(diǎn)” 系列就是針對(duì)茶點(diǎn)場景推出的專屬陶瓷餐具，其設(shè)計(jì)充分考慮了茶點(diǎn)的擺放、食用等細(xì)節(jié)，為消費(fèi)者營造了極具儀式感的茶點(diǎn)體驗(yàn)。為了更直觀地呈現(xiàn)這些趨勢，《報(bào)告》還通過大量的案例分析與數(shù)據(jù)圖表，展示了不同消費(fèi)群體的偏好差異。例如，年輕消費(fèi)群體更青睞簡約時(shí)尚、具有設(shè)計(jì)感的陶瓷產(chǎn)品，而中年消費(fèi)群體則更注重產(chǎn)品的品質(zhì)與實(shí)用性。這些分析為家居陶瓷品牌的產(chǎn)品研發(fā)、市場定位提供了明確的方向。悠米兔品牌研究院負(fù)責(zé)人表示，發(fā)布《報(bào)告》的目的不僅是為了總結(jié)市場趨勢，更是為了**行業(yè)的發(fā)展方向。品牌希望通過《報(bào)告》的發(fā)布，與行業(yè)同仁共同探討家居陶瓷消費(fèi)的未來，推動(dòng)整個(gè)行業(yè)在產(chǎn)品設(shè)計(jì)、工藝創(chuàng)新、服務(wù)升級(jí)等方面不斷進(jìn)步。業(yè)內(nèi)**對(duì)《報(bào)告》給予了高度評(píng)價(jià)，認(rèn)為其具有很強(qiáng)的前瞻性與指導(dǎo)性。某家居行業(yè)協(xié)會(huì)負(fù)責(zé)人表示：“悠米兔的《報(bào)告》深入洞察了消費(fèi)者需求的變化，為家居陶瓷企業(yè)的發(fā)展提供了清晰的路徑。相信在這樣的趨勢**下，家居陶瓷行業(yè)將迎來更加多元化、精細(xì)化的發(fā)展局面?！睂?duì)于消費(fèi)者而言，《報(bào)告》也具有重要的參考價(jià)值。它可以幫助消費(fèi)者更好地了解家居陶瓷消費(fèi)市場的動(dòng)態(tài)，根據(jù)自己的需求與偏好，選擇更適合自己的陶瓷產(chǎn)品，從而提升生活品質(zhì)。未來，悠米兔將繼續(xù)關(guān)注家居陶瓷消費(fèi)市場的變化，定期發(fā)布消費(fèi)趨勢報(bào)告，為行業(yè)與消費(fèi)者提供持續(xù)的價(jià)值輸出，努力成為家居陶瓷領(lǐng)域的趨勢**者與價(jià)值創(chuàng)造者。Yomerto Ceramic Releases "2025 Home Ceramic Consumption Trend Report" to Lead the Industry's Aesthetic TrendRecently, Yomerto, a well-known domestic ceramic brand, officially released the "2025 Home Ceramic Consumption Trend Report" (hereinafter referred to as the "Report"). Based on the brand's research data of tens of thousands of consumers across the country and combined with in-depth analysis by industry experts, the Report comprehensively interprets the latest trends of the 2025 home ceramic consumption market, providing a very valuable reference for the development of the industry and further consolidating Yomerto's position in leading the industry's aesthetics.The Report points out that the 2025 home ceramic consumption market presents three significant trends. First, the trend of "diversified style integration". Consumers are no longer limited to a single style choice but prefer to mix and match ceramic products of different styles to create a personalized home space. For example, in the dessert scene, consumers will match Japanese Wabi-Sabi ceramic plates with Nordic light luxury coffee cups to show their unique aesthetic taste through style collisions. Yomerto's "style mix and match gift box" is launched based on this trend to meet consumers' needs for diversified style integration.Second, the trend of "equal emphasis on function and aesthetics". When choosing ceramic products, consumers not only pay attention to their appearance but also focus on the practicality and functionality of the products. Taking dessert ceramic tableware as an example, consumers hope that the tableware not only has a high-value appearance design but also can meet practical needs such as high temperature resistance, easy cleaning, and anti-slip. Yomerto's ceramic products adopt high-temperature firing technology and underglaze color technology, which not only ensures the aesthetics of the products but also ensures their safety and durability, perfectly matching this trend.Third, the trend of "refined scene-based consumption". With the improvement of people's quality of life, ceramic consumption scenes are becoming increasingly refined. From daily three meals to specific scenes such as dessert time and holiday parties, there are corresponding ceramic product needs. Yomerto's "Porcelain Rhyme & Dessert" series is an exclusive ceramic tableware launched for the dessert scene. Its design fully considers the details of dessert placement and eating, creating a very ceremonial dessert experience for consumers.To present these trends more intuitively, the Report also shows the preference differences of different consumer groups through a large number of case studies and data charts. For example, young consumer groups prefer simple, fashionable, and design-sense ceramic products, while middle-aged consumer groups pay more attention to the quality and practicality of products. These analyses provide a clear direction for product research and development and market positioning of home ceramic brands.The person in charge of Yomerto's Brand Research Institute said that the purpose of releasing the Report is not only to summarize market trends but also to lead the development direction of the industry. The brand hopes that through the release of the Report, it can discuss the future of home ceramic consumption with industry peers and promote the continuous progress of the entire industry in product design, process innovation, and service upgrading.Industry experts highly praised the Report, believing that it is highly forward-looking and guiding. The person in charge of a home industry association said: "Yomerto's Report deeply insights into the changes in consumer demand and provides a clear path for the development of home ceramic enterprises. It is believed that under such trend leadership, the home ceramic industry will usher in a more diversified and refined development situation."For consumers, the Report also has important reference value. It can help consumers better understand the dynamics of the home ceramic consumption market and choose more suitable ceramic products according to their needs and preferences, thereby improving the quality of life.In the future, Yomerto will continue to pay attention to the changes in the home ceramic consumption market, release consumer trend reports regularly, provide continuous value output for the industry and consumers, and strive to become a trend leader and value creator in the home ceramic field.